The Very Hungry Caterpillar - Creative Play Press Release | StoryToys

  • 3
  • June 24, 2016
An art and creativity app for children, based on the works of Eric Carle.

Announcing The Very Hungry Caterpillar™ – Creative Play by StoryToys, a creativity app inspired by the works of Eric Carle, in honour of his 87th birthday

Dublin, Ireland – June 23rd – StoryToys and The Eric Carle Studio today announced the release of The Very Hungry Caterpillar™ – Creative Play. The app launches on June 23rd in honour of the esteemed author and illustrator’s 87th birthday on June 25th. The Very Hungry Caterpillar™ – Creative Play is out now on the App Store.

Faithful to the vision of Eric Carle and to his own techniques as an artist, The Very Hungry Caterpillar™ – Creative Play provides an intuitive and compelling digital experience encouraging children to experiment with shape, colour and texture. They can choose to create beautiful collages from a variety of Eric Carle-inspired textures and tissues, create their own works of art either freehand or by cutting shapes from textures, or they can work with templates of much-loved, iconic characters including The Very Hungry Caterpillar, Blue Horse, Brown Bear and many more. The app is designed to encourage creative exploration, cultivate imaginative thinking and encourage artistic expression.

“For me the bright colors in my work have been a kind of antidote to the grays and browns of my childhood years during the Second World War,” Eric Carle told StoryToys. “I hope my works, in the various forms in which they are now available, in books, apps, and on the stage, are a source of comfort and hope in the way they have been for me over the years”.

StoryToys’ Very Hungry Caterpillar apps are used by over 1.5 million children globally. In the ‘My Very Hungry Caterpillar’ app alone, over half a billion pieces of fruit have been eaten, 22 years have been spent painting, and over two million butterflies have been created. When asked how it felt to see his creations thriving in the digital world and continuing to influence a new generation, Eric Carle replied: “I can see how technology and the development of apps, ebooks and computers are a part of the evolution of our world. It has been this way since the very beginning. Cave men once wrote stories in pictures on stone; later the book was invented and so on and so forth. So change is inevitable, and I am very pleased that my work is being enjoyed. Two million butterflies, how beautiful!”

Features:

Over 40 unique textures and papers based on Eric Carle’s beautiful hand-painted collage illustrations
A range of templates from Eric Carle’s best-selling books – The Very Hungry Caterpillar™, Brown Bear, The Mixed Up Chameleon, Mister Seahorse, The Very Quiet Cricket and many more
Blank canvases
Experiment with layering: group or ungroup objects or rearrange layers with simple touch gestures
Save and view your masterpieces in your very own gallery
Seasonal surprises throughout the year
Featuring full support for Force Touch on relevant devices
Compatible with the Apple Pencil on iPad Pro.

The Very Hungry Caterpillar™ – Creative Play is available in the App Store globally, priced at $2.99 / €2.99 / £2.29.

Find out more:

App Store
YouTube

About Eric Carle

Born in Syracuse, N.Y., in 1929, Carle moved with his parents to Germany when he was 6 years old. He was educated there and graduated from the prestigious art school the Akademie der bildenden Künste in Stuttgart. His dream was always to return to America, the land of his happiest childhood memories. In 1952 he finally arrived back in New York, where he found work as a graphic designer in the promotion department of The New York Times. Later, he was an art director at an advertising agency for many years.

Carle’s literary career began in 1967 when respected educator and author Bill Martin Jr asked Carle to illustrate a story he had written. “Brown Bear, Brown Bear, What Do You See?” is the result of their collaboration and is still a favorite with children everywhere. Soon Carle was writing his own stories. His first wholly original book was “1, 2, 3 to the Zoo” (1968), followed afterward by the celebrated classic “The Very Hungry Caterpillar” (1969).

About The World Of Eric Carle™

The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 132 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, Japan, UK, Australia and Europe. For more information, please visit: www.Facebook.com/theworldofEricCarle

About StoryToys

Headquartered in Dublin, Ireland, StoryToys creates and publishes highly innovative and entertaining software for children including interactive books and games. StoryToys is a registered trademark of StoryToys Ltd. Apple, iPad, iPhone and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.

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