03 Oct A Playful Adventure at #BLE24 in London

Last week our Head of Studio, Adrien Chenu and Senior Producer, Christina Colbeck had an absolute blast at Brand Licensing Europe in London! Not only did they catch up with some of our amazing partners and licensors, but they also made a few new friends… and yes, some were giant, cuddly plush characters that they just couldn’t resist! 

The event buzzed with excitement as industry leaders shared their insights on the latest trends and the future of play. One thing is clear: gaming has become a big part of entertainment, and recognisable brands have a key advantage. Parents feel nostalgia and children recognise familiar characters. Combined with the global reach of mobile platforms, interactive games offer unique opportunities for 2025. From inspiring discussions to innovative ideas, it was clear that the children’s entertainment sector is booming with positivity, with lots of exciting things to come.