Introducing the LEGO® DUPLO® PEPPA PIG mobile app, just in time for PEPPA PIG’s 20th Anniversary

Oinktastic adventures await for your little ones as LEGO® DUPLO® meets PEPPA PIG.

Dublin, Ireland – May 30th, 2024 – StoryToys is thrilled to announce the arrival of the new LEGO DUPLO PEPPA PIG app, with Peppa Pig and her friends and family in the colorful world of LEGO DUPLO. Now available on the App Store and Google Play, the app is bursting with fun gameplay, building and creativity, just in time for Peppa’s 20th Anniversary!

While little ones are busy splashing in virtual muddy puddles and giggling with Peppa, they’ll also be learning lots of new things. With the LEGO DUPLO Learning Through Play approach, kids will, play and learn in the most delightful ways possible. It’s an adventure that encourages imagination and exploration with the adorable characters of Peppa Pig from the world of Peppa Pig, and the creative world of LEGO DUPLO.

Blending the worlds of LEGO DUPLO and Peppa Pig, this app offers a totally new digital experience. Little builders can interact with their favorite characters and locations in exciting new ways, creating endless fun and laughter. The LEGO DUPLO PEPPA PIG app is a collection of oinktastic play experiences. Each pack is set in a different location from the familiar world of Peppa Pig. Play packs at launch include Garden Treehouse, Boat Trip and Peppa’s Birthday Party, all packed full of fun, learning and, of course, very muddy puddles!

Peppa’s birthday party

Little builders join Peppa, George and her friends Suzy Sheep and Pedro Pony for an exciting birthday celebration at Peppa’s house.

Garden treehouse

Peppa and George have a fun-filled adventure exploring and playing outside in the garden.

Boat trip

Ahoy! Set sail with Peppa and Grandpa Pig on a maritime adventure visiting many islands.

New content will be regularly added to the app for ongoing fun and play.

“To take such an iconic character as Peppa Pig and combine her with the world’s most iconic bricks has been an absolute privilege for StoryToys,” said Emmet O’Neill, CEO of StoryToys. “We have worked together with Hasbro and the LEGO Group to create a magical experience for kids, breathing life into the characters in new and fun ways to inspire children all over the world to play.”

“We’re extremely happy about the partnership with StoryToys and Hasbro, as bringing the physical building experience of LEGO DUPLO Peppa Pig into the digital world, creates an additional layer to the play experiences for toddlers all around the world. We’ve thoroughly designed this experience to allow learning and playing to go hand in hand as toddlers create, imagine, explore and have fun,” said Michaela Edgerley Šťovíček, Head of Product LEGO Preschool, the LEGO Group.

“Storytelling has been such an integral part of PEPPA PIG for 20 years, teaching the values of confidence, friendship and individuality to preschoolers along the way,” said Esra Cafer, Senior Vice President, Global Brand Strategy & Management, Preschool & Fashion at Hasbro. “We’re extending Peppa’s positive brand ethos into unique and highly engaging brand experiences thanks to innovative and creative partners like StoryToys and the LEGO Group. With the LEGO DUPLO PEPPA PIG app, kids and families everywhere can engage with the beloved brand in a new, creative way.”

The LEGO DUPLO PEPPA PIG app comes as part of a larger agreement revealed in January 2024 between Hasbro and LEGO Group. The exciting collaboration sees PEPPA PIG come to life in LEGO DUPLO form for the very first time in LEGO products, as well as engaging YouTube content, publishing and incredible attractions and rides in select Merlin Entertainments theme parks. LEGO DUPLO PEPPA PIG play areas are currently open at LEGOLAND® Billund and the brand-new PEPPA PIG Park in Gunzburg in Germany, situated next to LEGOLAND® Deutschland Park.

Press assets for the LEGO DUPLO PEPPA PIG app can be found here.

About StoryToys:

StoryToys, a wholly owned subsidiary of Team17 Group plc, creates apps to give parents the peace of mind that their kids are having fun with their favorite characters while also engaging in activities that help them learn and grow.

The company has produced apps with many leading children’s brands, including The LEGO Group, The Walt Disney Company, Pixar, Marvel Entertainment, Mattel, Hasbro, Penguin Random House, Warner Bros, Sesame Workshop, Dick Bruna, and Nickelodeon.

With over 200M app downloads, StoryToys has enjoyed global success on all major app distribution platforms.

StoryToys has been the recipient of numerous awards for the quality of its products, including Kidscreen Finalist 2023 and 2024, multiple Apple Editor’s Choice awards, NBCDI’s Picks for apps that celebrate inclusion and diversity, Google Play’s Best of 2023 for Families, Kidscreen Award Winner 2021, Licensing International Excellence Awards Winner 2020, KAPi Awards Winner 2020, numerous Children’s Technology Review Editor’s Choice Awards, and multiple Bologna Ragazzi Digital Awards.

The products focus on engaging kids in well-rounded activities and developing healthy digital habits at a young age. For more information: https://storytoys.com.

About the LEGO Group:

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

For more information: www.LEGO.com

About PEPPA PIG:

Peppa Pig is a British preschool animated television series that has been airing for 20 years, across 10 seasons in over 180 territories as of 2024.

The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends.

Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a first best friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.

About HASBRO:

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

For media inquiries or further information, please contact:

Christine Morton

christine.morton@storytoys.com

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