StoryToys and Mattel Partner on New Barbie Color Creations App

Coloring and design app for kids arrives for download on the App Store today, coming to Google Play on June 29th.

Dublin, Ireland—June 15, 2023—StoryToys, a leading creator of entertaining and educational digital products for kids, and Mattel, Inc. (NASDAQ: MAT) today announced a partnership to launch the Barbie Color Creations app, a fun and engaging way for children to express themselves through art and design. Marking the first partnership between StoryToys and Mattel, the Barbie Color Creations app brings together two companies with a shared commitment to delivering high-quality, immersive, and diverse content and experiences to young fans around the globe.

Narrated by Barbie ‘Brooklyn’ Roberts, the Barbie Color Creations app showcases characters with different body sizes, skin tones, abilities, and backgrounds. The app also features an ever-expanding virtual studio filled with coloring books and design tools. With special design-themed challenges such as ‘Big City Big Dreams’ or ‘You Can Be a Video Game Programmer,’ users can customize characters and objects to create personalized looks before playing with them in exciting scenes. Players can also earn rewards to decorate their studio by completing fun and dynamic design challenges.

With a creative atmosphere, the Barbie Color Creations app is perfect for kids who love to express their creativity in new and imaginative ways. The app is regularly updated with new coloring packs and challenges, creating endless combinations of colors, fun and exploration.

“We’re thrilled to partner with Mattel and launch Barbie Color Creations, which brings the iconic Barbie franchise to life in a thrilling new way,” said Parisa Foster, CCO of StoryToys. “As a cross-generational and cultural icon representing empowerment and inclusivity, Barbie holds a special place in our hearts. We can’t wait for fans all over the world to explore the app and unlock the full potential of their creativity!”

“As one of the most recognizable brands on the planet, Barbie has brought joy to so many over the past several decades,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “In partnership with StoryToys, we are thrilled to bring to life Barbie Color Creations, compatible with iPhone, iPad and Android devices – a fun and engaging new app for kids which celebrates this iconic property through the creative medium of coloring.”

The Barbie Color Creations app is now available for download on the App Store. The Google Play version will be released on June 29.

Press assets are available for download HERE.

App Store, iPhone, and iPad are registered trademarks of Apple Inc.
Android is a trademark of Google LLC.

About StoryToys

StoryToys, a wholly-owned subsidiary of Team17 Group plc, creates apps to give parents the peace of mind that their kids are having fun with their favorite characters while also engaging in activities that help them learn and grow.

The company has produced apps with many leading children’s brands, including The LEGO Group, The Walt Disney Company, Pixar, Marvel Entertainment, Mattel, Penguin Random House, Warner Bros, Sesame Workshop, Dick Bruna, Hasbro, and Nickelodeon. Key titles include LEGO® DUPLO® WORLD, Disney Coloring World, Marvel HQ, LEGO® DUPLO® MARVEL, LEGO® DUPLO® DISNEY, and Hungry Caterpillar Play School.

For more information about StoryToys, visit

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play.

We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies.

Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us online at

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