27 Oct StoryToys announces New LEGO® DUPLO® MARVEL Collaboration for Preschool App Launching December 2021
Dublin, Ireland – October 27, 2021 – StoryToys, a wholly-owned subsidiary of Team17 Group plc, the LEGO Group and Marvel Entertainment are bringing the fun and excitement of the LEGO® DUPLO® brand and Marvel Universe to preschoolers with the unique LEGO DUPLO MARVEL mobile app. Coming this December, the app is now available for pre-order on the App Store and Google Play.
The LEGO DUPLO MARVEL app will allow preschoolers to join Spidey, Captain America, Ghost-Spider, and other heroes for learning adventures and imaginative play. Each activity will feature a play experience where kids can help their favorite Marvel hero save the day by shooting webs with Spidey and his Amazing Friends or rescuing a kitten with Captain America.
The LEGO DUPLO MARVEL app is carefully aligned with the esteemed Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2–5-year-olds. Each activity will feature fun and engaging challenges to support learning and development skills including, early math, creativity, reasoning, and problem-solving.
The LEGO DUPLO MARVEL app launches worldwide in twenty-eight languages initially, with more to come in 2022. The LEGO DUPLO MARVEL app will be free to download and include additional content to purchase.
“As a lifetime fan of both Marvel and LEGO bricks, this project is one that’s very close to my heart,” said Emmet O’Neill, CEO of StoryToys. “We’re delighted to once again be collaborating with our amazing partners at the LEGO Group, and to be working with Marvel for the first time on such a special project. Preschoolers adore and aspire to be Marvel heroes and this app will offer them a positive digital experience tailored to their abilities. Whether kids are LEGO DUPLO fans, Marvel fans, or both, it’s our absolute privilege to bring them the opportunity to engage with their favourite heroes in this fun and educational digital experience.”
“We’re thrilled to be able to bring Super Hero adventures to our youngest fans,” said Daniel Fink, SVP of Business Development and New Initiatives, Marvel Entertainment. “Not only will it delight today’s young Marvel fans, it also provides an all-ages experience for parents to introduce their own favorite Marvel super heroes to their children. The LEGO Group and StoryToys are both experts in making high quality preschool educational products, and we look forward to how the app will resonate with families everywhere.”
Sean McEvoy, VP of LEGO Games said “Building on the LEGO Group’s long history of successful partnership with Marvel and our expanding partnership with the digital play experts at StoryToys, we were keen to bring the LEGO DUPLO Marvel world to life in digital form. The app perfectly encompasses our core values of imagination, fun, creativity, learning, caring and quality. We’re excited to bring this world to young Marvel fans while inspiring and developing the builders of tomorrow.”
© 2021 MARVEL
LEGO, the LEGO logo and DUPLO are trademarks of the LEGO Group. ©2021 The LEGO Group.. All rights reserved.
Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.
Google Play is a trademark of Google LLC.
StoryToys, a wholly-owned subsidiary of Team17 Group plc, creates apps to give parents the peace of mind that their kids are having fun with their favorite characters while also engaging in activities that help them learn and grow.
The company has produced apps with many leading children’s brands, including LEGO®, Disney, Pixar, Penguin, Warner Bros, Sesame Workshop, Dick Bruna, Hasbro, and Nickelodeon. Key titles include LEGO® DUPLO® WORLD, Disney Coloring World, and Hungry Caterpillar Play School.
With over 100M app downloads, StoryToys has enjoyed global success on all major app distribution platforms.
StoryToys has been the recipient of numerous awards for the quality of its products, including Kidscreen Award Winner 2021, Licensing International Excellence Awards Winner 2020, KAPi Awards Winner 2020, numerous Children’s Technology Review Editor’s Choice Awards, and multiple Bologna Ragazzi Digital Awards.
The products focus on engaging kids in well-rounded activities and developing healthy digital habits at a young age. For more information: https://storytoys.com.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.
For more information visit marvel.com. © 2021 MARVEL
About LEGO DUPLO
The LEGO DUPLO play system is designed especially for preschool children aged 11⁄2 years and above. Based on the big colorful DUPLO bricks, the system allows your child to build anything he/she can imagine and create his/her own play world. The DUPLO assortment covers a broad range of themes and models, and offers everything from cute animals to iconic figures and cool vehicles as well as basic DUPLO bricks.
About The LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide. For more information: https://www.LEGO.com.
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