The generational appeal of LEGO DUPLO WORLD has surprising benefits

The generational appeal of LEGO DUPLO WORLD has surprising benefits

By about age three, kids are beginning to understand about turn-taking and sharing. For example, preschoolers understand that sharing is fair, but that doesn’t always mean they want to.

The good news is that we can help them do the right thing simply by playing with them.

When parents and their children play together it helps kids to develop their relationships with their peers. By demonstrating how taking turns works young children learn about how language is used socially. It also helps them learn how to cooperate with their peers and at school. When parents take proactive steps to play with their kids from an early age, there is evidence to suggest that it helps prevent conduct problems in children later in childhood.

In the digital realm it helps of course when parent and child are equally familiar with the toys they chose to play with together. The connectedness a parent feels with a child when playing with LEGO® DUPLO®, is a powerful thing. Its appeal spans generations; LEGO® has been empowering children with creative freedom since before most of us were born.

It’s heartwarming to see modern children play with the same toys we grew up with too. And while some of us are old enough to remember a world when phones weren’t smart, and tablets were just medicine you bought in the pharmacy – the other good news is that shared generational play experiences are now available in digital form.

LEGO® DUPLO® WORLD is packed with open-ended play experiences featuring animals, buildings, exciting vehicles, trains, and much more. Discover together how everything works and – of course – play with it! It’s a familiar place for kids and adults alike.

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